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Troy G Larson
ART DIRECTION | GRAPHIC DESIGN
MEMOREX LIVE HEADPHONE PROGRAM
In an effort to help Memorex grow market share in Latin America, I was brought on board to art direct the redesign the product line’s current packaging.
The previous state of the package followed strict guide lines – clean white packaging with multicolor type – which worked well within the US/Canada market. However, in Latin America a redesign was required to bring life to the product on regional shelf sets - and target a younger consumer based on a lower price point.
Working closely with a team consisting of a Product Manager, Global Marketing, Packaging Engineer, and the Global Creative Director we developed a bright, colorful and beautiful line of packaging to highlighted the headphone line. We introduced a distinctive shape to the packaging and brought the Memorex multi-color palette forward. Referencing the classic Memorex "Is It Live, or Is It Memorex" campaign, we gave the product line a new name called “Memorex Live”.