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Troy G Larson
ART DIRECTION | GRAPHIC DESIGN
TDK LIFE ON RECORD HEADPHONE PROGRAM
I was tasked with art directing the TDK Life on Record redesign for the European and Asian Markets.
The current design which had been in place for close to 10 years felt stale dark and dated with the dominant black and gold color scheme.
The stakeholder team’s request was a look that conveyed energy and sophistication across the headphone product line. The price points for the TDK headphones ranged from low to high - with several being Signature Sound collection.
The product line was redesigned to use a bold sound wave, and warm-rich colors. Then we created a two looks - separating the premium headphone out with higher end packaging materials.